larissa with a laptop

Portfolio

A curated selection of campaigns and brand experiences from my journey at PUMA - built with athletes, ambassadors, creatives, and partners. This is only a small glimpse into a few of the projects I’ve had the opportunity to shape and contribute to. Specific figures and KPIs have been omitted for confidentiality reasons.

(Digital) Full funnel marketing campaign

Gameday styles | Zalando

Goal: capitalize on football cup momentum

Exclusive marketing strategy

Phase 1:

Campaign Strategy & production

Influencer marketing across Central Europe

Full Funnel Paid Media campaign On & Off-Site

Zalando
YouTube
Tik Tok
Instagram
Facebook

Exclusive marketing strategy

Phase 1:

Campaign Strategy & production

Influencer marketing across Central Europe

Full Funnel Paid Media campaign On & Off-Site

Phase 2:

Live Show via Zalando with football player Xavi Simons

Trying out new digital format on Zalando platforms to increase consumer engagement and drive sales uplift

Full Funnel Paid Media campaign On & Off-Site

Zalando
Instagram

Blog-style Landing page incl. Interview

Phase 2:

Live Show via Zalando with football player Xavi Simons

Trying out new digital format on Zalando platforms to increase consumer engagement and drive sales uplift

Full Funnel Paid Media campaign On & Off-Site

Blog-style Landing page incl. Interview

For all times | Zalando and About You

Goal: leverage fashion week

Exclusive marketing strategy

Phase 1:

Campaign production

Influencer marketing across Central Europe

Full Funnel Paid Media campaign On & Off-Site

Zalando
YouTube
Tik Tok
Instagram
Facebook

Exclusive marketing strategy

Phase 1:

Campaign production

Influencer marketing across Central Europe

Full Funnel Paid Media campaign On & Off-Site:

Zalando

YouTube

Tik Tok

Instagram

Facebook

Phase 2:

About You Fashion Show

Supported my team with

Creative Direction ideation
Influencer network
Consultation and support as needed

Phase 2:

About You Fashion Show

Supported my team with

- Creative Direction ideation

- Influencer network & Seeding

- Consultation and support as needed

Retail Experience & Consumer activation

Goal: Increase Brand Love and Retail Store/Ecomm traffic

PUMA x Market collection | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning

Customization session with Market

Meet & Greet with NBA athlete Terry Rozier

Influencer marketing

Hypebeast advertorial

PUMA x Market collection | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning

Customization session with Market

Meet & Greet with NBA athlete Terry Rozier

Influencer marketing

Hypebeast advertorial

Future Me Football Activation | Zalando

Exclusive marketing strategy as adaptation of the global "instinct pack" campaign umbrella

Video edits with next generation football players linking to Zalando and announcing Meet & Greet with Kevin Prince Boateng

Consumer Meet & Greet with KPB hosted by Patrick Owomoyela incl. DJ and boot testing stations

Paid Media On & Off-Site incl. OneFootball advertorial

Future Me Football Activation | Zalando

Exclusive marketing strategy as adaptation of the global "instinct pack" campaign umbrella

Video edits with next generation football players linking to Zalando and announcing Meet & Greet with Kevin Prince Boateng

Consumer Meet & Greet with KPB hosted by Patrick Owomoyela incl. DJ and boot testing stations

Paid Media On & Off-Site incl. OneFootball advertorial

PUMA x Ushuaia | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning

Friends & Family seeding

Consumer activation via Paid Media incl. Highsnobiety advertorial

2 Consumers won a free stay at Ushuaia Hotel, Ibiza
Free entry to Ushuaia parties when wearing the sneaker

PUMA x Ushuaia | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning

Friends & Family seeding

Consumer activation via Paid Media incl. Highsnobiety advertorial:

2 Consumers won a free stay at Ushuaia Hotel, Ibiza
Free entry to Ushuaia parties when wearing the sneaker

PUMA x MTV | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning for over 300 stores

Consumer Raffle to win a Meet & Greet with Smokepurpp

Paid Media incl. Highsnobiety advertorial

PUMA x MTV | Foot Locker

Exclusive product and marketing strategy

Campaign production and POS planning for over 300 stores

Consumer Raffle to win a Meet & Greet with Smokepurpp

Paid Media incl. Highsnobiety advertorial

Influencers, Ambassadors & Athletes

Through campaigns, shoots, events, and product collaborations, I've built a strong industry network.

PUMA x Pamela Reif collection | Zalando

Exclusive product and marketing strategy

Campaign production

Exclusive Landing page and PDPs

Full Funnel Paid On-Site Marketing

Family & Friends Seeding

PUMA x Pamela Reif collection | Zalando

Exclusive product and marketing strategy

Campaign production

Exclusive Landing page and PDPs

Full Funnel Paid On-Site Marketing

Family & Friends Seeding

Pre ABOUT YOU Fashion Show Get-together

Leveraging the ABOUT YOU Fashion Show to strengthen relationships with 19 influencers and increase PUMA visibility

Pre ABOUT YOU Fashion Show Get-together

Leveraging the ABOUT YOU Fashion Show to strengthen relationships with influencers and increase PUMA visibility

19 influencers:

Reach over 11M

Majority unpaid

HYROX | Zalando

Product and competition ticket seeding to selected influencers

Driving traffic to a PUMA x HYROX Landing Page

HYROX | Zalando

Product and competition ticket seeding to selected influencers

Driving traffic to a PUMA x HYROX Landing Page

Fastest Pack | Zalando

Global event usage for Zalando purpose, incl. Kingsley Coman attendance and different football challenges

Bilal (@bilal_kamarieh) took 6 consumers to the event

Driving traffic to Zalando Website

Fastest Pack Consumer activation | Zalando

Bilal (@bilal_kamarieh) took 6 consumers to a PUMA hosted football event with players such as Kingsley Coman. They participated in different football challenges.

Fastest Pack | Zalando

Global event usage for Zalando purpose, incl. Kingsley Coman attendance and different football challenges

Bilal (@bilal_kamarieh) took 6 consumers to the event

Driving traffic to Zalando Website

The projects featured were completed during my employment at PUMA and are presented solely to illustrate my professional experience and contributions. All trademarks, logos, and brand assets remain the property of their respective owners. Their inclusion does not imply endorsement of my independent consulting or freelance services.

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